eKaiser Insurance Sucks.com

The purpose of this web site is to chronicle and explore Kaiser Permanente’s latest internet advertising and social media PR campaign for eKaiser Insurance (see press release). We will also detail some of the problems at Kaiser, to foster a better understanding of our reasons for starting this campaign, and for choosing Kaiser as our primary example.

We believe in corporate transparency in general and especially in transparency in health care, and we are very concerned by the attempts of corporations like Kaiser to exploit social media and the internet for their twisted PR purposes. We run two web sites that are critical of Kaiser and we resent the attempt to manage and analyze what we’re doing, so it can be “countered.” The truth isn’t something that should be strategized out of existence; it just is.

But alas, we are a long way from corporate transparency.

We plan to teach you how to spot PRBSâ„¢, and how to point it out and counter it by sharing personal experiences, and by giving examples and linking to resources online that dispute Kaiser’s whitewashing of its reputation. No, we don’t believe Kaiser is all bad, but we know that the negative aspects of Kaiser are very bad, and that the only hope for improvement is if they are no longer allowed to cover up these issues, or gloss over them with fancy (and very expensive) advertising.

Kaiser has resorted to downright blackhat SEO tactics to make it difficult for people to find us, which is one way to handle negative internet buzz. Another way would be to correct the problems we are reporting to remove the source of our material. But then the PR goons would be out of a job, and all hell would break loose apparently.

Next time: How to recognize PRBS™ — Part I

For everything you need to know about Kaiser Permanente and eKaiser insurance, please visit kaiserthrive.org BEFORE YOU BUY. Your family’s lives may depend on it.

eKaiser Insurance Partners with eVisibility, Starts Internet Campaign

eKaiser insurance, a non profit health plan, partners with eVisibility, a Southern California Internet marketing company, to make their website more accessible.

Carlsbad, CA (PRWEB) May 11, 2007 — www.ekaiserinsurance.com, a non profit health plan that serves 8.4 million people in 9 states and District of Columbia, is partnering with www.evisibility.com, a Southern California Internet marketing company, to improve its Internet presence.

eKaiser insurance’s internet marketing campaign will include more articles on Kaiser Permanente insurances. The campaign is intended to make individuals more familiar with Kaiser Permanente insurance plans.

Through the eKaiser insurance website, individuals can find out about the different insurance plans. They can also speak to an agent, enroll in a plan and get a fast quote on the different plans.

eKaiser insurance is looking to work with eVisibility to let more people know about its services. The site redesign along with specialized Internet marketing services is intended to increase eKaiser insurance’s natural search listings and increase their visibility on the Internet.

For additional information on eKaiser insurances or to get a free quote, individuals can visit www.ekaiserinsurance.com/ or contact Steve Masula at (760)720-0007.

About eKaiser insurance:
eKaiser insurance is a non profit health plan that serves 8.4 million members in 9 states and the District of Columbia. eKaiser insurance provides health care services through a network of over 12,000 physicians belonging to Permanente Medical Groups; 30 medical centers and more than 400 medical offices.